Technology

Ah yes, who better to lecture about psychology and sociology than a person with only a CS degree and an MBA who works in marketing. I’m sure he’s definitely right when he says that all the sociology and psychology professors (who actually have done research in their fields) are wrong.

Joking aside, I will say he is good at his job. He’s a marketing professor and he was able to market his ideas and possibly books onto people like you despite having no evidence to support them whatsoever.

In case you do have the capacity for logic, I would like to note that what he does in the first fifteen minutes (and probably the rest of the time) is called “straw man” tactics.

He purposefully misrepresents movements and beliefs and entire fields of science, so he can attack the misrepresentation instead of the belief itself.

To provide an example, he says that radical feminism is the idea that all differences between men and women are purely due to patriarchal social structures and not at all related to biology. This is entirely false. You can look up the term (or just talk to a feminist) and find that idea he described is actually kind of the opposite of radical feminism.

However, he knows his audience (you) don’t actually know what radical feminism is. And he knows that his audience (you) can be easily manipulated into hatred/anger (and possibly just sexism). Thus he knows he can assert this falsehood and his audience (you) will accept it as truth without question or study.

Then he simply has to provide proof that this obviously false thing is obviously false, and his audience (you) will unwittingly believe that radical feminism is obviously false, despite the fact he hasn’t mentioned or disproven any real feminist tenets at all. In fact radical feminism does acknowledge the role genetic, anatomical, and racial differences affect women. So he was kind of agreeing with them. He just needed his audience (you) to not like them and knew his audience (you) would be easily fooled by this tactic.

He’s done his job (manipulating people) well by marketing to his audience (easily enraged people unfamiliar with persuasive rhetoric tactics (you)).