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this post was submitted on 07 Sep 2023
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That's how Fanta became a thing after Coca Cola withdrew from Germany in WWII.
Using that example, yeah there's an economic cost to doing that. They may not be able to get the ingredients they could get before and would have to do some work in coming up with a new recipe with the ingredients they have available. Figure out supply chains for the new ingredients, all that kind of thing.
Also consider what happened with Fanta after the war. Coca Cola returned to Germany and resumed ownership of their bottling plants. "Oh people actually like this Fanta thing you came up with while we were gone? Yeah that's cool... we own that now."
How much is someone going to invest in a company that is operating in a bottling plant owned by Pepsi, who may return and take it all over again after Putin is gone?