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Twitter's lost 13% of its daily users and its rebrand has failed
(www.bigtechnology.com)
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Nope. Nothing failed. This was Elon's gambit the entire time. He wanted to tank Twitter. He was never interested in improving it or making it profitable. Why do you think Saudi Arabia gave him 22B to buy it?
Ah yes, the good old 5d chess. Why would he do that
The theory is that he secretly has shorted Twitter somehow. Which I could see, but it'd take an immense amount of planning that no one has picked up on. So, I'll just continue watching the dumpster fire
He can’t short twitter, when he bought it he took it private.
Because he is throwing a tantrum. The toy he bought won't do what he wants, and people won't play with him, so he is breaking the toy. It isn't a rational decision, it is a tantrum.
Elon is not playing 5d chess. He can't even play 1d connect the dots. The Saudi's have good reasons to save his ass though. By enabling him to buy Twitter, at best they get control of a worldwide propaganda platform, at worst they only spent 22Billion to kill a universally known communication platform that is a thorn in every totalitarian regime in the world. In addition, they gain they some control over the richest man in the US.