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Twitter's lost 13% of its daily users and its rebrand has failed
(www.bigtechnology.com)
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Out of curiosity, can I ask what it was that made mastodon click?
I had two or three goes before realising that choosing the right instance can give you an engaging "local" feed. That seems dramatically less important on lemmy though.
i'm not so sure it was even my local feed that got me feeling like i belonged, really; more that I started reflexively defaulting to the federated feed and found it to be much more lively. Perhaps it was actually the changes brought on by time. Perhaps it was because twitter is rotting like a forgotten corpse in a warm, damp room and all the smart people who actually give a shit finally all started to say "fuck this" and enough of a critical mass has finally accumulated in federated services for them to affect its overall feel. I definitely see content from technically minded, creative, motivated people more on mastodon than i EVER did on twitter, but especially now. Twitter now is just ... sad, and it reminds me that I have a better place that I'd enjoy visiting more.