this post was submitted on 30 Jun 2023
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I've worked in local level government communication. Most of the time your just trying to hit as many places as possible in a hopeless effort to keep an interested public informed. The price is usually low, the audience is there, and information can be duplicated to other platforms easily, so it generally makes sense to use social media.
That said, low engagement on a platform would be a great reason to consider cutting it out. A citizen with feedback is enough to spark the flame too.