I thought comic book movies were in decline until the Batman came out. The question is if Marvel is willing to part from their generic formula so their movies feel fresh.

Marvel needs some good direction from a management level, they need to build an Avengers team of writers who can really think of an overarching plot and have an end goal. They keep introducing new characters and then just don't use them at all (where is Shang Chi?), their IP is spread out too much across unnecessary TV shows, they need to get their budget under control because somehow everything costs a billion, and their end product is worsened by the fact that their VFX teams are being overrun. This is Kevin Feige's time to shine more than ever and he needs to show Disney that he can earn that pay.