Because everyone who wants to use lemmy isn't posting about it on reddit.

I post on my country sub every week in the self promotion thread.

We also published a news in a well known national open source website.

I agree with you, people have to advocate about it, it's not magical.

You make a good point.

Mastodon by comparison has attracted a number of people basically campaigning for its adoption with webpages and sign up drives.

I’m not clear on the details but I’ve picked up that some of that energy comes from people who see Twitter as politically important and so view Mastodon advocacy as a political act worthy of funding.

Reddit I imagine doesn’t attract that kind of interest.

But still, as you say, adoption could be better with some more community organisation.

Generally, the lack of synergy with mastodon is a continuous source of disappointment for me in how segregated the Fedi actually is and how insular masto actually is.

I commented on an admin post today saying "Lemmy is thriving" and the comment never appeared 🤣

I agree. No one knows Lemmy.

Still, as long as there is enough activity on it, I’m happy.

Which means that the fact that so many users have stayed is even more impressive.