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Amazon's Fire TV is Adding Full-Screen Video Ads That Play When You Start Your Fire TV
(cordcuttersnews.com)
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this post was submitted on 02 Dec 2023
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Technology
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You can btw "simply" opt out from this in the settings (look for "featured content" and disable it).
Yes it should be opt-in, but it's not that hard to keep the fire tv (stick) being a good device for the price paid.
For now. Until everyone gets used to it and suddenly the option to opt out disappears.
I can still throw away my fire tv stick then. At the moment it still does the job I bought it for and I won't produce unnecessary garbage for something that might happen in the future.