I think there’s a fundamental problem with the question that goes to the heart of the climate crisis and which makes a significant contribution to why I think we will not solve it.

There’s two versions of this question. The first is the one you asked - how much are individuals and families willing to give up in order to make the climate problem go away (whatever that means at this point). The second is “If you knew with 100% accuracy that by you going vegan (or ditching your car or installing solar or composting…), that the climate crisis would definitely be solved, would you do it?

Let’s pretend that I don’t want to go vegan. I eat Big Macs every night. Porterhouse steaks every weekend. I drive an F-350 to the ice cream store down the block. All of that. Let’s say I love those things. If I personally give them up, it will make no difference if we don’t reorganize the entire global economy. You might convince me to vote for politicians who would pass laws to make that happen, but you’d have a harder time selling me on sacrificing something I see as a core benefit for zero gain. It’s the difference between “How much would you give to get a homeless person off the streets and a new start” and “How much would you give a homeless person if you knew they were just going to set the cash on fire” if you see where I’m going with that.

We are humans. We are cooperators. That’s how we got where we are. Unfortunately there’s also other dynamics in play as well. I honestly have no idea how far back we’d need to rewind the tape in order to have a chance at a better outcome. I do think any progress we can make is good. This just feels like a boulder rolling towards your house kind of thing where all you can do is watch.