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Automatically creating a shadow account for everyone on Instagram?
Even allowing people to follow that account?
Sounds like they really wanted to push Threads out the door in a big way.
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this post was submitted on 08 Jul 2023
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Yes, but in this instance, they are allowing people to pre-follow that shadow account and then apparently you get a notification to say they have followed you promoting you to join and follow them back.
That's a very cunning way to boost their new service quickly!
I'm relieved they're not doing that with WhatsApp.
You keep saying the word shadow account like it's some nefarious thing. They are following an existing Instagram account that they already follow, and will get a notification when that existing account starts using a new service.
There is nothing wrong with this.
Yeah, all fair points. And I agree that letting early adopters concretely engage with/follow shadow accounts that “don’t exist yet” is very fucking cheeky and, imo, more than a bit disingenuous.