I mean, I worked there. I was there when the beany baby craze was in full effect. The profit margins even back then were huge since they control the entire supply line. Never thought I'd see the day people come out to be apologists for McDonalds.

Their revenue from 2002 when they introduced the dollar menu meal was $15.40 B. Then climbed to 20 billion by 2005 and has bounced between 20 to 28 billion every year since except for 2020 where they dipped to 19 billion. They are far ahead of https://companiesmarketcap.com/mcdonald/revenue/ https://www.macrotrends.net/stocks/charts/MCD/mcdonalds/gross-profit

Why I'm getting downvoted because a video (that wasn't linked) had someone talking about a Yum! branded company (Taco Bell) whos profits tanked in 2016 (from $13B to $1.89B) mentioned McDonalds... who's not seen any sort of comparable problems as based on the links I provided... is beyond me.