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Pac-man was made specifically to appeal to women, a demographic that was rarely targeted with video games at that time. Its core design came right out of the idea that "women like to eat".
Is this feminist-misogynist sandwich political enough for you?
No it wasn't, I know Adam Ruins Everything claimed Ms. Pac-Man was "Made to appeal to women who loved Pac-Man more than guys!"
But the real story is that someone made a bootleg, and it was popular, so Namco paid them for it. Namco doesn't actually own the Ms. Pac-Man character or game and doesn't use her today for this reason.