Well it was essentially a boycott. If people will stop buying games made by them, then publishers will stop hiring them and the company will go bankrupt. So I can understand the motivation for it.

Now, I think the whole scandal is really manufactured. The company goal is basically to provide contractor writers to help with game development. They try to differentiate themselves by claiming that they write content that is inclusive, which can help make games for a wider populace.

The hate though is misdirected. People are claiming that the games are bad, because the company made them bad, when in reality if publisher prefers to hire contractor writers rather than hire their own, they likely don't care about quality and just want to milk the franchise.

I actually had no idea bout this scandal until yesterday, when it was talked by a streamer while playing Cyberpunk 2077. The guy complained how other games are ruined by SweetBaby. What is golden for me is that he said he loves Cyberpunk 2077, that it's very fun game, but in the game you have straight, gay, bi, trans NPC characters. You can even be gay, bi, trans yourself.

The game has loser men, and powerful women (I mean the NUSA president is a women) similarly, you have black characters that are very powerful and honorable, you have a powerful Asian woman in DLC that has skills that you can't surpass. I mean the game is the wokest of woke, yet still "it is fun" for him.

To me it was perfect example that it is all bullshit, and really what makes game great is the effort put in not whether it is woke/anti-woke.