I understand that they want to give some F1 credentials to their revived Alpine brand, but not the way they did it.

Car branded teams nowadays tend to have a distinctive colour.

Ferrari? Red

McLaren? Orange/Papaya

Mercedes? Silver (now black)

Aston? Green

Renault? Yellow

First year, it was fine. They had a beautiful blue livery with French accents.

Blue is a bit random in F1, as a lot of teams use/ have used it traditionally. Alpine had a chromish tint to it that made it kind of special though.

After that, they partnered with BWT and this is when they traded money for recognition. First races had the pink cars that are just Racing Point to the casual viewers and then they settled for an unpleasant mix of pink/blue which makes them look like a customer team.

Add to this the constant battle to be more than a semi- succesful midfield car and you have a really weak brand.

The only team that I care less about are Alpha Tauri, who seem to be just there so the grid does not feel empty.