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Instant Pot's Parent Company Files for Bankruptcy
(www.theverge.com)
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Yea, true but there are plenty of companies that only make one product really well. I feel like it is more because they took a bunch of VC funding and had large pressures to grow their employee count that made it so unsustainable. That plus the extreme amount of competition that they have in the space.
I've definitely noticed the cheap imitations of their product. I've even spotted one or two on the shelves at goodwill. I don't really see those as competition. There's plenty of other brands of stand mixers out there, yet KitchenAid is still considered a solid buy.
Generally only by people who don't know any better. Anyone who is deep into stand mixers will point at Bosch or Ankarsum.