What happens is in nearly all actually existing markets with a very established and static general business model, eventually competitors fail or are bought out and competition dynamics give way to oligopolistic or monopolist markets absent government intervention.

This is like a year 2, conclusion you learn studying for a Bachelors degree in Econ, yet the vast majority of the public and talking heads who either are or presented as economists do not seem to agree.

Freshco (Sobey’s) does 50% off

So it’s not inline with their competition

Yeah, the whole point of competitors is that you try and differentiate yourself as much as possible.

Well, the price it lowers is that of the brands and infrastructure of those that lost the competition.

And the prize for winning the competition is all the money in the world.