There's definitely a side of the media that uses Taylor just to get views, and she's very aware of this. She usually comes in goes in cycles because she knows this is how they use her. When she comes into the spotlight they fawn over her and praise her for everything, then when there's less to talk about they gradually turn on her slowly calling out everything. It's exhausting because as someone who has seen about 4 of these cycles now it's just so predictable. "Oh ad revenue is down? Throw Taylor into the title".

I have only heard of these men who recently started to care about Taylor Swift in the media, I have not actually met any who care, and it is starting to feel like some kind of publicity push mixed with trolling and profiting off Taylor fans. I consider a good example to be flights AA1989 and UA1989 which will both fly a different route for the super bowl in honor of Taylor. What a person who hasn't committed to attending, will almost certainly not be on that flight, and has zero connection to anything past dating someone on field, has to do with anything idk but I am sure the marketing heads are happy we are here talking about their nonsense and I bet at least one Taylor fan is gonna buy a seat they wouldn't have otherwise after literally no guarantees past media induced hype about someone they look upto/towards.