X also warned advertisers that beginning Aug. 7, brands’ accounts will lose their verification—a gold check mark that indicates their account truly represents their brand—if they haven’t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days, according to the email.

Wow, he just can't stop making verification more useless. I'd expect that most brands would respond to this by not using Twitter (oops, 'X') any longer.

New platform? Who dis?
Seriously, it's just a user database now. The brand is gone. It's a new company. New URL. New direction.
Asking 50% of Twitter's rates is way too high. Go back to square one, hoss. Start over. From the ground.
Hopefully no one buys his bullshit.... or trusts them with their data.

Things to note:

The company, which makes most of its money from advertising, has struggled to draw new ad commitments under Musk’s ownership in part because brands are concerned about Musk’s approach to content moderation. The advertising industry is also in a slump, and several media companies have begun offering brands discounts.

So it seems like the discounting is an industry wide thing

X also warned advertisers that beginning Aug. 7, brands’ accounts will lose their verification—a gold check mark that indicates their account truly represents their brand—if they haven’t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days, according to the email.

And the trusted method of giving advertisers ultimatums for your dying platform lol

I'd pay to keep my ads off of Twitter.

What I don't understand is the Twitter rebrand will it be limited to the logo or also the name?

Or will it be limited to X corp. as the parent company https://en.wikipedia.org/wiki/X_Corp.

WSJ paywall 🥲 https://archive.is/sGYgS

Here's Archive Link: https://archive.ph/sGYgS

The bird is dead!

Yes, it's the cost keeping brands who put their names on stadiums away from twitter. I mean eX.