I don't think this is the right way to go. Mandatory "compare prices" to be displayed with the same, or better, viability as the price is much better. That way the consumer immediately sees that the price went up since last week. What it also brings is the opportunity to compare which one of two sizes of the same product is a better deal.
In the US grocery stores are required to list the cost per weight. It mostly works, unless one of the manufacturers decides to show the price in grams or kilograms, as opposed to oz or pounds.
That needs to be regulated then. It doesn't really matter if the unit you buy is measured in pounds and the compare price is in kilograms per dollar, you'll still see the change in price of the compare price unit is standardized.
Amazon fresh always gets those prices completely wrong.
Thats also displayed in almost every store.
Where I live (Sweden) it's not mandatory by law and it just happens to be that most often compare prices are printed in a much smaller text size as compared to the price.
Crazy, huh?
It really needs to be weight/price or size/price then. The way this sounds in the article the producers just also need to change price a little to avoid getting that sign. Per weight or size that might still end up more expensive for the consumer.
That was what I meant with compare price. Sorry for being unclear. Compare price should be weight per price. That way you would see the price increase since the product (that looks the same but isn't because of less amount in the package) suddenly got a higher compare price since last week while the purchase price is the same.
Price per kg is still mandatory in France. The full history of it for every product is not. So we don't necessarily notice the price increase if it's done in small increments
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