By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology....

Ya, that reputation is taking a big hit right now.

Smells like there's BIG enshittification ahead...

I, for one, do not welcome any form of advertising.

I've been using Firefox since the beginning, before that Mozilla, and before that Netscape Navigator.

But I think it's finally time to switch to Librewolf.

I don't want digital advertising of any kind, even if my privacy is "preserved" through fancy data-laundering.

Here’s how it works:

• Secure Environment: Data sets are matched in a highly secure environment, ensuring advertisers, publishers, and Anonym don’t access any user level data.
• Anonymized Analytics: The process results in anonymized insights and models, helping advertisers measure and improve campaign performance while safeguarding consumer privacy.
• Differential Privacy Algorithms: These algorithms add “noise” to the data, protecting it from being traced back to individual users.

Okay. It's still boils down to give us all the data and trust us. But hopefully they're more trustworthy than other people, and not corrupted by influence and money like other humans are?

By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology, we can enhance user privacy and advertising effectiveness, leveling the playing field for all stakeholders.

I was surprised they said they're so explicitly, but yeah they're trying to monetize the Mozilla reputation for things that I'm not sure stick to their core philosophy

Well this is a tremendous step in the wrong direction. The economic problem is the ad supported model in the first place, no matter how it's run. This is the same thing Google does, they keep user data to themselves and sell the ad placement. So now Mozilla has the same economic incentives as Google. Unfathomably bad move.

Bla bla bla …… advertising … bla bla bla For me advertising = Block

Mozilla is going to absolute shit lately. Partnering with a fucking ad network? You've got to be kidding me. Firefox is still the better browser, but it's time to abandon Firefox proper for forks that get rid of Mozilla's bullshit. I have been using Librewolf for a while and unlike Firefox, it's not adware.

Let's just hope that they won't use it as a justification to put ads in your browser, or go the brave route.

Data anonymization is a good thing. If websites start using this solution instead of Google ads that'd be quite good. Well better than Google at least. But people seem to be afraid of ads getting added into Firefox. If it happens it will be a ticking bomb because the hunger for data and profit will rise every day.

An argument I frequently make about using an ad blocker is that I’d be more comfortable with ads if they weren’t so thirsty for personal information. I still stand by that, and I’m not completely convinced this satisfies that concern. Personal data is still getting slurped up, but now we have the privilege of trusting it’s completely anonymized.

Timing is a bit sus... While google making chrome straight up ad serving client .... Firefox does something shiti?

Collusion or not, can't even get the clock is broken twice a day from these "businesses" jfc

These people never skip a time to fuck the user.

I'm going to hope for the best and assume this has nothing to do with their browser. Mozilla has a lot of other products.

for anybody that wants to disable it, go to the settings and search for "Allow websites to perform privacy-preserving ad measurement"

(or through the dom.private-attribution.submission.enabled flag in about:config)

https://support.mozilla.org/en-US/kb/privacy-preserving-attribution

While there are a lot of critics of this, ask yourself: for how many services and apps you use (e.g. messenger, cloud storage, email, operating system, web browser…) are you willing to pay recurrently? If that answer is not for every single one of them, then this move is the answer.

The internet desperately needs a way to fund things and advertising seems to be the only viable solution on a bigger scale. And I don’t think that there is anyone better suited than mozilla for the job of pushing a privacy respecting way of doing so. Sure this needs to be done the right way, but they should be given the benefit of the doubt.

And this doesn’t mean that everything needs to be cluttered with ads. You could still pay a bit to remove them.

Even if the answer to the question above was yes, consider the masses. Other people might not care enough/have the same awareness about privacy to pay, but they could gain a lot with this. Consider people in less fortunate circumstances monetary wise. Don’t they deserve privacy if they can’t afford to pay for services?