...... I don't know of this is satire or not.
- There is now a feature labeled "Privacy-preserving ad measurement" near the bottom of your Firefox Privacy settings. I recommend turning it off, or switching to a more privacy-conscious browser such as Google Chrome.
Definitely satire, the context from earlier:
- Firefox is worse than Chrome in their implementation of ad snitching, because Chrome enables it only after user consent.
I mean, have you met people? They could be completely serious when posting that lol.
The fact that both me and you are questioning whether this is satire or not worries me greatly.
The updates don't sound like satire. Some of this is crazypantsrants
I haven’t looked into the technicals much further than the support page.
The way i read it, it sounds like the companies will get some general data if their ads work without a profile about you being created. I would be fine with that. What I don’t like is the lack of communication to users about it being enabled.
PPA does not involve websites tracking you. Instead, your browser is in control. This means strong privacy safeguards, including the option to not participate.
Privacy-preserving attribution works as follows:
- Websites that show you ads can ask Firefox to remember these ads. When this happens, Firefox stores an “impression” which contains a little bit of information about the ad, including a destination website.
- If you visit the destination website and do something that the website considers to be important enough to count (a “conversion”), that website can ask Firefox to generate a report. The destination website specifies what ads it is interested in.
- Firefox creates a report based on what the website asks, but does not give the result to the website. Instead, Firefox encrypts the report and anonymously submits it using the Distributed Aggregation Protocol (DAP) to an “aggregation service”.
- Your results are combined with many similar reports by the aggregation service. The destination website periodically receives a summary of the reports. The summary includes noise that provides differential privacy.
This approach has a lot of advantages over legacy attribution methods, which involve many companies learning a lot about what you do online.
PPA does not involve sending information about your browsing activities to anyone. This includes Mozilla and our DAP partner (ISRG). Advertisers only receive aggregate information that answers basic questions about the effectiveness of their advertising.
This all gets very technical, but we have additional reading for anyone interested in the details about how this works, like our announcement from February 2022 and this technical explainer.
My question is why Mozilla is trying to help advertisers at all instead of telling them to fuck off.
Telling advertisers to fuck off works if your goal is to create a niche product tailored to people who care deeply about privacy already. But Mozilla is very much all about trying to make things better for everyone on the internet, regardless about their opinions (or lack thereof) on privacy and ads.
Mozilla has recognised that advertising isn't going anywhere, so there's two options:
What other major player would ever push for privacy preserving attribution? Hint: no one. While I get that many people here want 0 ads (myself included), PPA is a great step in the right direction, and could have a huge positive impact if it's shown to work and other companies start adopting it.
And guess what? You can still turn it off, or use adblockers. Unlike Chrome, Firefox won't restrict you in that regard.
They are one of them. June 2024: Mozilla has acquired Anonym, [...]. This strategic acquisition enables Mozilla [...] deliver effective advertising solutions.
Thank you for a thoughtful post with citations and quotes. After reading the whole page by Mozilla, it seems like they're taking steps to show advertisers how they can get what they want while preserving people's privacy. I can live with that. They're trying to build a win-win scenario.
I'll still block ads. I'll still reject cookies, but I feel like it's a reasonable feature THAT I CAN SHUT OFF. I'm still in control of my browser! Great!
It appears in the release notes, though. Previously you would have been tracked. Now they try to anonymously return data to the tracker. So I do not see a reason to uncheck that flag.
Admittedly I am interpreting this feature from my gut. And you provide the sources I would have asked for. Appreciated.
Here's a take by a Mozilla employee :
Mozilla has been ad funded since 2005
It was funded through a deal with an ad company. It did not become an ad company itself until much more recently. jwz had a succinct and memorable response to the the absurd idea that really it's been ad-funded all along and that this makes things okay:
You are just another of those so-predictable people saying, "The animal shelter has always had a kitten-meat deli, why are you surprised?"
Yes, Mozilla started making absolutely horrific funding and management decisions many years ago. Today, they have taken this subtext and turned it into the actual text.
That's certainly a quote that will stick with me.
Browser development might not be sustainable with user donations, but it sure as hell is sustainable when you get 400 million bucks by Google every year.
Oh shit. Now that I have checked, it was turned on by default on mine too.
What's wrong with you mozilla ?? Firefox was supposed to be the alternative
You can disable this "feature":
Visit about:config
Set "dom.private-attribution.submission.enabled" to false
if you just uncheck the button. you don't need to Visit about:config
"It's okay, we can enshitify a little." - the board at Mozilla probably.
Here's the page about it:
https://support.mozilla.org/en-US/kb/privacy-preserving-attribution
Read that instead of someones rant about it, which imo seems a bit obtuse.
Here's the information about it. It's anonymous and It can be turned off https://support.mozilla.org/en-US/kb/privacy-preserving-attribution?as=u&utm_source=inproduct
As someone who works on data anonymization, I never trust anonymization.
It needs to be opt-in to be acceptable. Opt-out is not acceptable.
There is no "anonymous" data. All telemetry should ALWAYS be opt-in, not opt-out. Otherwise all the words about privacy browser are garbage lies. And they are. Mozilla always lies to its users.
I mean, it doesn't look like it's personally identifiable at all, just aggregate.
Is it tracking you or tracking ads? If it was the latter and it is made public, that is information I'm sure we would all be interested in
WTF... i thought this was just click bait but went to check on my phone as i am not at my PC right now
I see this as them giving companies a more privacy-preserving alternative to tracking. And just another privacy setting to opt out for us.
Instead of a reactive social media post, here's how it works.
The only real alternative to this conflict of interest between companies and customers is an independent browser.
A more privacy-preserving alternative to tracking does not sound privacy-preserving to me.
it's like a drizzle is a dryer alternative to a thunderstorm
surely I'd prefer none, but if I had to choose...
weirdly if you search "website advertising preferences" in the firefox setting search bar nothing comes up, you have to manually scroll to find it
This almost sounds like a hoax. But assuming it's true... Install LibreWolf. It's Firefox without the infuriating Mozilla stupid.
Is google corrupting Mozilla?
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
In this community everyone is welcome to post links and discuss topics related to privacy.
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