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I'm curious what names they'll come up with. I've heard this argument before that vegan products shouldn't have meat names because it is disgusting for some people.

However personally I find it useful to know how I can use a product. Say if something is a vegan hotdog then it's clear how I should use it. If you call them tofu sticks I'll just make it more confusing I think.

This is the best summary I could come up with:

The French government has said it is preparing a new decree against meaty terms like “steak”, “grill” and “spare ribs” being used to describe plant-based products.

Its latest decree is “an issue of transparency and honesty responding to the legitimate expectations of consumers and producers”, agriculture minister Marc Fesneau said in a statement on Monday.

Farmers and firms in France’s meat supply chain have long militated against terms like “plant-based burger” or “vegan sausage”, claiming that they confuse consumers.

However, over 120 meat-associated names such as “cooked ham”, “poultry”, “sausage” or “bacon” will still be authorised provided that the products do not exceed a certain amount of plant proteins, with percentages ranging between 0.5% and 6%.

Guillaume Hannotin, lawyer for the Proteines France organisation representing makers of vegan and vegetarian alternatives, said the term “plant-based steak” had been in use for more than 40 years.

He argued France’s new decree still contravenes EU regulation on labelling for products which – unlike milk – lack a strict legal definition and can be referred to by terms in popular use.

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