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Why all the effort? Wait a few weeks and Microsoft will have renamed it themselves anyway.
NAD
You’d think people who think a lot about advertising would have picked a different agency name…
It's a rebrand of their earlier Joint Symposium in Marketing.
I thought the BBB was just a company other companies paid for a logo, I didn't think they actually conducted any work at all other than sales.
They do something once in a while to convince people it is worth getting that logo.