this post was submitted on 19 Jul 2025
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cross-posted from: https://lemmy.world/post/33190654

  • Raj Jegannathan takes over Tesla sales amid declining demand

  • The IT exec lacks traditional sales experience, has grown closer to Elon Musk
    
  • High-level departures at Tesla include Troy Jones, Omead Afshar
    

July 18 (Reuters) - A relatively little-known information technology executive is running Tesla's sales team as the electric carmaker grapples with a drop in sales, according to people familiar with the matter.

Raj Jegannathan, a senior executive with a wide purview including several IT and data functions, recently took over the sales role, said the people familiar with the matter. Some inside Tesla have interpreted this to mean that Jegannathan has assumed the role of Troy Jones, Tesla's top sales executive in North America until he departed earlier this month after 15 years with the company, said the people.

Jegannathan, who has recently grown closer to CEO Elon Musk, has no traditional sales experience, according to two people familiar with the matter and his LinkedIn profile. Reuters could not determine if it is an interim role.

Demand for Tesla's cars in Europe and North America has dropped sharply. Last quarter, its quarterly sales plunged 13% to the weakest in nearly three years, due to a backlash to Musk's politics, Tesla's aging vehicle lineup and increased competition from rivals offering more affordable alternatives.

Tesla did not immediately respond to a request for comment. Tesla's share price, which has fallen 18% so far this year, rose 3% on Friday.

Jones, the latest in a string of high-level departures, managed the fallout as Musk's political affiliation with U.S. President Trump prompted left-leaning consumers to shun Tesla.

As Tesla's sales were dropping earlier this year, Jones implored managers to work on selling and pushed back against concerns over political headwinds related to Musk, according to a person who heard the comment.

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[–] lka1988@sh.itjust.works 10 points 1 week ago

IMO, the "traditional" method of car sales needs to die.

[–] Kurious84@eviltoast.org 6 points 1 week ago

Like Trump. He hires for loyalty and someone who will look the other way.

[–] wjrii@lemmy.world 5 points 1 week ago

And every tech person who ever thought the Sales team were useless idiots who could be replaced by an engineer said, "Not like this! Not like this."

[–] magnetosphere@fedia.io 4 points 1 week ago

The name of the person who’s currently “in charge” of sales is an insignificant footnote. Elmo has been such a drag on the company that Tesla can’t recover while he’s even remotely associated with it.