Jesus, what a pile of bullshit.
They claim that ''These [AI] pricing systems can rapidly become complex "beyond human cognitive limits," as one study has already found. To cope with that, AI makers will respond by offering buyers their own AI-based tool to represent their interests in transactions with AI pricing bots.''
So they claim that the system automatically adjusting price for each user will become so complex you will not be able to even understand it and you will and AI tool to buy things. This is clearly bullshit. The system will show a price. What is there no to comprehend? I imagine the company may not know exactly where the price came from but to the end user it will be as easy to use as now. You see a price and you either accept it or not. On top of that the article they link to simply says that "AI Flight Pricing Can Push Travelers to the Limit of Their Ability to Pay" so it has nothing to do with comprehension. It just say that AI system will gauge prices. They pulled the idea that I will need AI bot to represent me out of their asses.