How America Got Obsessed With Protein https://www.nytimes.com/2025/08/26/podcasts/the-daily/protein-bars-america.html
The macronutrient is the latest fad in dietary culture.
Seemingly overnight, Americans have become obsessed with pumping as much protein as possible into every drink, snack and meal.
Elizabeth Dunn, a writer and contributor to The Times, explains the origins of this latest nutrition craze.