Once that becomes mainstream, it's time to summarize the article in the search results too. Once people are ok with that, it's time for the next step: intentionally biased summaries.
So, let's say you're in an tyrannical dictatorship, and the tyrant doesn't like articles that tell you about his failed wars. Well, guess what’s going to happen to articles that speak of those wars in the wrong way? I mean, you gotta guide the public opinion, right? See where this path leads?