The man has a vested interest to be in the headlines. Media take an interest in him because of the movie. It's the perfect climate to turn a statement of not much importance into a news headline.
I haven't listened to the podcast. If anybody has, maybe they can comment on the tone of the conversation. Seeing it just in writing makes him seem a bit petty and adversarial. But the way it happened it could just as well be isolated, throwaway jovial comments where the "fuck them" could be much less pointed and we are left feeling this was a nothing burger.
This is of the same quality journalism as any actor of the fantasy lightsaber universe being asked if they world return to the franchise. Sure, if the script looked promising, said Daisy Ripley. "Ripley to return to Star Wars!" reports niche media site struggling to get eyeballs in front of their ads.