I’m expecting this to fall flat on its face the same way Windows RT did.
It’s an ARM based processor, which would be fine for Linux, but they keep mentioning Microsoft and Windows. Microsoft already tried an ARM approach but it failed because it had a very limited software set.
Unlike Linux, almost all binaries are compiled for x86, not ARM. So companies would either have to supply their source code to compile on install, or compile ARM binaries in advance, which I don’t see a lot doing.
Edit: they could also try x86 emulation, which would be even worse and would have its own compatibility and performance issues.