If you ever encounter this, please remember that you can go to another provider, ask them to switch you over and you can do so without ever talking to Virgin Media. That's what I did last time.
this post was submitted on 08 Jul 2026
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They made billions as a company last year, they certainly made more out of this stunt than the piddly £28m fine. Handly worth the regulator bothering if its not going to actually take an action that dissuades them from doing this again. Just the cost of business.
For a bit of added context to compare against the £29 million fine, Virgin Media reported a profit last year of £3.9 billion.
A simple business expense, then.
Understood. Filed under "insufficient deterrents".