Again?

Artificial intelligence (AI) is intelligence demonstrated by machines, unlike the natural intelligence displayed by humans and animals, which involves consciousness and emotionality. The distinction between the former and the latter categories is often revealed by the acronym chosen.
Again?

"PricewaterhouseCoopers, also known as PwC, is a multinational professional services network based in London, England."
Not mentioned in the article, had to look it up.