Zuckerberg and Musk both feature themselves heavily in their company's marketing, unlike Google's founders. It's hard to see any news about the companies without seeing those two.
Also Americans hate Gates and Bezos? I hear people shittalk them far more often than Zuckerberg in real life. Especially Gates, since he's the center of a lot of conspiracy theories too
I switched off Duck Duck Go when the Ukraine war started and they proudly began censoring Russian websites. (Tweet, lib news). If they're gonna do that what's the point in using them over Google or Bing? Plus they were advertising on the local radio in my tiny shithole town, which seemed like a red flag for a "less corporate" search engine.
Yandex has been good, mostly glad that it seems better at including the more niche keywords I search instead of ignoring them like Google does