this post was submitted on 01 May 2024
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[–] Fetus@lemmy.world 57 points 1 year ago (1 children)

I remember hearing a theory that it could have been intended as a viral marketing campaign for the remake of It. Once it started getting bad press, they gave up on the idea, but copycats kept copycatting.

No idea if there's any truth to any of that, but it seems plausible.

[–] TexasDrunk@lemmy.world 25 points 1 year ago

Supposedly it was for the film "Gags" which was shot in Green Bay.

There were tons of copycats. My buddy was out for an evening walk and one followed him around in Houston.