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submitted 5 months ago by MicroWave@lemmy.world to c/news@lemmy.world

Company, which operates roughly 2,000 stores, declined to disclose number of stores where merchandise will not be available

Target confirmed Friday that it won’t carry Pride Month merchandise at all stores in June after the discount retailer experienced a backlash and lower sales over its collection honoring LGBTQ+ communities.

Target, which operates roughly 2,000 stores, said decisions about where to stock Pride-themed products, including adult apparel, home goods, foods and beverages, would be based on “guest insights and consumer research”.

A Target spokesperson declined to disclose the number of stores where the merchandise will not be available, but the company said its online shop would offer a full assortment. The moves were first reported by Bloomberg.

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[-] modifier@lemmy.ca 10 points 5 months ago

An interesting prospect to consider is what customer data was used to determine locations, and how it was collected.

[-] Obi@sopuli.xyz 6 points 5 months ago

They probably just based it on election maps...

[-] Emma_Gold_Man@lemmy.dbzer0.com 5 points 5 months ago

That would be silly when they have last year's sales numbers to go off of.

[-] modifier@lemmy.ca 2 points 5 months ago

Something tells me they have richer data than that to work with.

this post was submitted on 12 May 2024
322 points (98.2% liked)

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