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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world

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If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[-] Death2lois@lemmy.one 81 points 1 year ago

Imagine after the 3rd party apps are killed!

[-] Banzai51@midwest.social 64 points 1 year ago

Even if Reddit does negotiate manageable rates for "non profit" 3rd party apps (lol), wait until Reddit users figure out they still can't access NSFW content except from the Reddit official app and the new Reddit layout. Break out the popcorn.

[-] squid010@beehaw.org 46 points 1 year ago

redditors around the world pounding their fists on tables

let us jerk, let us jerk!

[-] mmmcheesums@lemm.ee 43 points 1 year ago

I truly never realized how many people used Reddit for porn until this happened

[-] Magrid@lemm.ee 37 points 1 year ago

probably a good 40/50 percent of reddit user use it only for corn lmao

[-] Banzai51@midwest.social 47 points 1 year ago

Nebraska and Iowa lust intensifies.

[-] BeMoreCareful@lemmy.world 12 points 1 year ago

Yeah, sway in the wind just like that. You know what I like.

[-] TDSP@lemmy.world 11 points 1 year ago

Don’t forget Illinois! We lead the nation some years in… corn

[-] Archer@lemmy.world 3 points 1 year ago

Your governors certainly enjoy giving it to the people

[-] samus12345@lemmy.world 17 points 1 year ago

The internet is for corn!

[-] minimar@lemmy.world 5 points 1 year ago

Sorry, Kate!

[-] samus12345@lemmy.world 3 points 1 year ago

I masticate!

[-] Cobe98@lemmy.world 11 points 1 year ago

Ooh show me your kernel.

[-] EsotericEmbryo@lemmy.world 4 points 1 year ago

Linux users salivate

[-] Magrid@lemm.ee 2 points 1 year ago

[-] Ataraxia@lemmy.world 10 points 1 year ago

I don't care if they fix all of that. I don't care about nsfw so it's no motivator but even if they offered to pay me I wouldn't go back. Not worth the consequences.

[-] randon31415@lemmy.world 12 points 1 year ago

The main draw was that people using 3rd party apps didn't see (reddit's) ads. If 10% of apollo's users go to the official app, that is 10% that are seeing ads were they didn't before.

[-] GhostedIC@lemmy.world 27 points 1 year ago

Bit of a catch-22, because reddit is also counting all those 3rd-party users as part of their userbase when talking about how many users they have. These 3rd party app users also generate some of the content that draws undiscerning users to open reddit and view ads on the way.