Along these lines, there is no stupider entry in the American index than that of “Jeremy’s Razors,” a grooming company created by The Daily Wire, a conservative media platform founded in 2015 by Ben Shapiro (a political commentator you may have heard of) and Jeremy Boreing (a former film director you probably haven’t heard of, and the namesake for the venture).

This is a fucking Ben Shapiro product lmao

They probably have another brand which appeals only to gender fluid save the whales hippies.

Conservatives when they realise that LGBTQ people and racial minorities also have money and spend money

I only sell my axis-themed WW2 memorabilia flags to white men with hereditary or other baldness. They need to be at least

lifts arm with palm flat

This tall.

There is an entire coffee company dedicated to mUrica. It’s just fucking coffee but if you sell it right these idiots will buy literally anything that even pretends they be American and conservative

They probably decided that support among the "anti-woke" MAGA folks will outweigh the backlash of everyone else. Just trying to find a way to position on the market.

Though history shows this kind of stuff normally fails, with target audience quickly forgetting the move and the rest not giving a damn.

Dr Pepper 10! It's not for women!

Is a real product, with a real commercial, really saying that line. And it wasn't even for political reasons, they just wanted men to drink their diet soda.

It's because they've conditioned their audience to believe a few key things:

1. "Voting" with your wallet is what matters over all other forms of action.
2. Giving money to "woke" companies harms you as an individual.
3. Buying products is the best way to signal your value as a person.

Let's break that down.

They want money to be more important than voting, because they understand that their political demographic does not win the popular vote in most cases, and their policies are inherently not popular with the majority. But when they can get money instead, then use that to influence votes and policy, well, that just might get them the policies they want without substantial votes from the public.

They want people to fear giving money to "woke" corporations because it makes them seem like the only source of real truth, and objectivity. They're the voices of reason in a world that's all against you. Then, you'll be willing to pay for their subscription streaming service, and their subscription streaming service for kids, and their merch, and their chocolate, and their razors, et cetera et cetera.

They want you to associate buying products as the way to define yourself, because when you so strongly identify with their politics, you'll spend as much money as you can signaling to those around you that you don't support the "woke" agenda through your wallet, you only support those who truly embody your cause. Giving them money becomes a symbol of your values.

And of course, they wouldn't get any sales without this as a selling point. If they just start a razor brand, not affiliated with their political ventures, who's gonna buy? Their razors are effectively the same price as Gilette's, just without the likely higher standard of quality and availability in physical retail locations.

But when they combine all three of those tactics I mentioned to make their target demographic believe they need these razors to display their values, stop a perceived evil agenda, and make their voice heard... well, then you've got a good revenue stream.

They'll never get a huge chunk of the market, but the customers they will have will be loyal and can be leveraged to sell other stuff to. Wouldn't surprise me if these razors are just repackaged stuff from another brand.

Because they're not in it for profit. It's a project of the chuds at the Daily Wire. Any profit is a side effect of their true goal, right wing culture war. It exists to take money from their fans and use their "successful business" to prove that they're correct. They'd still do it even if it wasn't profitable just to push their preferred narrative.

Cause it's probably a shit product and they have no USP other than "woke bad".

I just had a look at their website, it's pretty clear the whole thing is a pisstake. All part of the show.

It's also funny because most of my heavy conservative coworkers all have beards, trucks, and country stuff because that's the image.

Now that I think about it, quite a few are bald and shave their heads, sooo... Maybe that's an angle they could shoot for? Those could be some wild ads.