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The entire gimmick grosses me it, it truly does.
If Twitch is so fucking great, if the rich narcissist assholes making this face 
on it are that amazing, why are there so many obnoxious in-game ads in games like Warframe and the like that don't even bother featuring such dubious content but just say "get a free in game item if you open wide and take in this incoming slop spray!"
Social imprinting, mostly. Watching some rich narcissist make
faces tends to lead to more conditioning to buy le epic loot boxes to follow the leader, and such.