If you follow comrade @posting_forever on Twitter, she has been out there banging the drum about Treatlerism for a while. She says it has origins in Matt Christman's ideas on the role of treats in the imperial core.
I would define it as the open endorsement of imperial violence to ensure the continued flow of treats. This thread is a perfect exemplar of this attitude: https://xcancel.com/DrVirgo1981/status/1854527156589658382
It's not a new phenomenon, but as material conditions deteriorate, it will become a much more marked tendency
I have prepared a selection of its more disgusting replies for you below, but the whole thread is a bunch of Hitlers saying "exaaaaacctlllltyyyyyy" to each other.
imagine bragging about buying $13 milkshakes for breakfast every morning so you can end up broke and disabled from diabetes. it's like doing a bicycle kick to score an own goal just as you break your own neck.
when people don't want to boycott mcdonald's and other bottom of the barrel toxic treats, they lack a basic capacity for self-preservation. i don't think there is much to be done except say, "nevermind, go for it. treat your heart out."