If you follow comrade @posting_forever on Twitter, she has been out there banging the drum about Treatlerism for a while. She says it has origins in Matt Christman's ideas on the role of treats in the imperial core.
I would define it as the open endorsement of imperial violence to ensure the continued flow of treats. This thread is a perfect exemplar of this attitude: https://xcancel.com/DrVirgo1981/status/1854527156589658382
It's not a new phenomenon, but as material conditions deteriorate, it will become a much more marked tendency
I have prepared a selection of its more disgusting replies for you below, but the whole thread is a bunch of Hitlers saying "exaaaaacctlllltyyyyyy" to each other.
Dang I thought this was going to be the "as a black man when you hold a starbucks cup the cops leave you alone" bit.
Instead it's just a train of selfish losers with bad taste in coffee.
In terms of counterpropaganda I do think making fun of their shit taste is the order of the day because they already declared they don't care about genocide. Just make fun of the absurdity, don't take people like this seriously.