"Alpha/Beta" kinda makes sense to describe the manosphere when you consider the context of the study. If you force a bunch of unfamiliar wolves together in an abusive environment, cruel hierarchies can develop. If you live in a society that alienates, dehumanizes, and forces inhumane scarcity, people might find comfort in hierarchical power dynamics. It's not natural to desire to be an alpha, but the result of a manufactured environment.