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In the wake of the film’s release, cinemagoers have been sharing footage of crowds watching the film, with certain moments prompting loud, vocal responses from the people in attendance.

One moment, which features prominently in the film’s trailer, sees Black and Momoa confronted in a boxing ring by a cuboid Minecraft chicken, who is ridden around the ring by another character. “Chicken jockey,” exclaims Black’s character, a reference to the video game that seems to be sending audiences wild.

Several videos captured by cinemagoers show audiences chanting the line along with Black, before whooping and clapping loudly. On social media, many people attested that they had witnessed, or participated in, similar outbursts.

“My theater clapped every time Jack Black name dropped a Minecraft item that was in the trailers, and when he said Chicken Jockey I s*** you not the entire row in front of me gave a standing ovation,” one person shared.

“Just got back from watching the movie myself, can confirm everyone in the theater collectively yelled ‘CHICKEN JOCKEY’ during that moment and it was glorious ngl,” wrote another.

“This is what made me love my experience more, bc even though the movie wasn’t as bad as i thought it was going to be, the packed cinema with everyone shouting, clapping and cheering whenever jack black name dropped something genuinely gave me so much joy,” commented someone else.

However, the phenomenon has drawn staunch criticism from others, with some claiming that audience participation had “ruined” the theatrical experience for them.