Fitness

The primary issues seem to stem from a) celebrities who are using steroids to achieve their on-screen physiques, and then lying via outlets like Men's Health about their "chicken, rice, and broccoli" diets, and b) social media "influencers" who are also using steroids.

In other words, young men are being inundated with lies from all angles, and then feel a natural sense of failure when their own efforts don't yield anything close to the same results. Because natural lifters will never look like an actor on steroids, regardless of how much chicken and broccoli they eat.