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Except of, and that's really weird, Amazon. Known for being shady in pretty much every other respect, they are weirdly still quite customer oriented.
Their customers are the sellers, and the sellers are getting fleeced just fine.
The buyers are a product they provide to the sellers.
Not quite, they sell a lot of stuff themselves as well.
Sure. But they are often copies of best selling products from third party sellers, again throwing them under the bus.
I didn't say they were nice lol
It's mindblowing the sheer VOLUME of Amazon Basics items there are, as someone who worked in their supply chain.
They have an easy tap on what sells, by virtue of running the marketplace.
Find a popular product, make an Amazon Basics version of it, undercut their best vendors, bam! Easy money. And leave the vendors swinging in the breeze with backstock they can't move any more.
And they own the warehouses. Why not stock them with their own product in preference of vendors?
Retail has one of the lowest barriers to entry of any industry, as well as the lowest barrier to churn. Amazon may appear to have a near-monopoly, but it's a fragile one.
That's certainly true. If Amazon starts going after customers, things can change very quickly.
Replicating their infrastructure isn't that easy though.
As someone who got fucked over so hard by Amazon that I am now boycotting them and every single subsidiary for life, this is false. They have always been shit, but their customer service has become so thoroughly enshittified that if you actually have a problem, you might as well just accept whatever loss you've fallen for.