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We analysed the TikTok history of 142 men. Here’s what it taught us about the manosphere
(theconversation.com)
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Before TikTok/Internet, there was TV. Before TV was print media (newspapers, magazines).
Ad from 1932
This has been going on (for everyone) a lot longer than TikTok. That said, I don't think it's healthy. Also with print media, you saw it once or twice in a magazine; you didn't have an algorithm feeding you a stream of content either.
Edit: female ad, same era:
Even the Rocky Horror Picture Show from 1975 parodied the fitness ads "in just seven days, I can make you a man"