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I was just thinking about MSNOW/NBC and how their talking heads are a bunch of conservatives and/or former Republicans.
(hexbear.net)
Most notably all of these "never-Trumpers" and people from the Lincoln project.
But then I thought: damn it has always been like this... 
Pat Buchanan and Tucker Carlson both used to have shows on MSNBC. Of course we're talking about corporate media. It just goes to show the absolute kayfabe that goes on in dressing up the political identity of your media outlet, just to sell shit to a different demographic of people.
I think the difference in the Carlson/Buchanan days is the network was doing the CNN-esque thing of having an “array” of figures across the liberal-conservative spectrum because that was just seen as the status quo practice (in the very early days they had both Anne Coulter and Eric Alterman). Rationale being that audiences would see their news programming as a better reflection of the news if all angles were on display.
Now they have the never-Trumper “reasonable” conservatives as a ritual to signify to their
audience that the viewers’ politics are the politics of level-headed consensus. So a shift from “we need to assure audiences of the quality of our reporting” to “we need to assure audiences of their own priors.”