this post was submitted on 03 Jun 2026
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Lowering the price on steam would have been a remedy and would have benefitted players, just like all of the sales on steam that it actively promotes where the publisher drops the price.
This is about Ubi trying to be anticompetitive in pricing on their store and steam choosing to not go along with it. Steam consistently lowers the prices of games overall and always has.
It's an odd one.
If a game cannot be sold cheaper elsewhere, publishers have two options, lower the price on Steam (which benefits consumers) or increase the price on the other platform(s) (which benefits the publisher).
It benefits Valve no matter what. It can also benefit the consumer. It can also harm the consumer.
Publishers have every right to not use Steam. Ubisoft had success with UPlay in the past, they just wanted even more money, so went back to Steam.
Will be interesting to see what happens with the lawsuit.
The whole case is about Valve forcing other storefronts to sell at the same price as these publishers sell in Steam. Key point is that allegedly Valve requires this even if the game is sold not with a Steam key, but publishers own. Allegedly. Time will tell if they actually do it or not.
So far Ubisoft and WB hasnt had a great reputation in gaming community, so there should be no surprises why most gamers side with Valve.
Of course. Ubisoft sold their games on UPlay and not Steam for a while. People still played their games and they had some big releases.
Did they sell the games any cheaper? Of course they didnt.
I guess it was so successful that they have decided to come back to Steam now that they could afford to.
Those is literally about valve being anticompetitive. How are you mentally twisting this into being Ubisoft being the bad guy here for selling their own product.
Steam is artificially keeping prices higher with this practice. Their larger cut % keeps the price floor high, because valve is threatening these developers to not lower prices on lower cut % stores (that don't use valve infrastructure or keys). There's zero leg to stand on claiming steam is lowering prices with this well known policy.