this post was submitted on 03 Jun 2026
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It's an odd one.
If a game cannot be sold cheaper elsewhere, publishers have two options, lower the price on Steam (which benefits consumers) or increase the price on the other platform(s) (which benefits the publisher).
It benefits Valve no matter what. It can also benefit the consumer. It can also harm the consumer.
Publishers have every right to not use Steam. Ubisoft had success with UPlay in the past, they just wanted even more money, so went back to Steam.
Will be interesting to see what happens with the lawsuit.
The whole case is about Valve forcing other storefronts to sell at the same price as these publishers sell in Steam. Key point is that allegedly Valve requires this even if the game is sold not with a Steam key, but publishers own. Allegedly. Time will tell if they actually do it or not.
So far Ubisoft and WB hasnt had a great reputation in gaming community, so there should be no surprises why most gamers side with Valve.
Of course. Ubisoft sold their games on UPlay and not Steam for a while. People still played their games and they had some big releases.
Did they sell the games any cheaper? Of course they didnt.
I guess it was so successful that they have decided to come back to Steam now that they could afford to.