this post was submitted on 05 Jun 2026
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[–] InevitableSwing@hexbear.net 29 points 1 day ago (3 children)

Emphasis mine.

Threads, the Instagram-linked platform Meta launched in 2023, surpassed 400 million active monthly users

They're lying. They must be doing something like including Instagram.

She added that Bluesky had not definitively ruled out ads.

Innovation!

[–] The_hypnic_jerk@hexbear.net 20 points 1 day ago (1 children)

A lot of Instagram users sorta got automatically roped into threads. I have no idea how I have one but I do, I think it's from posting on insta

[–] RedWizard@hexbear.net 10 points 23 hours ago

Pretty sure they autocreated a threads account from every active instagram account when they launched threads.

[–] chgxvjh@hexbear.net 13 points 1 day ago (1 children)

Find it kinda hard to believe that they even have more users than bsky.

[–] Awoo@hexbear.net 15 points 1 day ago* (last edited 1 day ago)

They don't. Probably 1 click signups from insta accounts and now they just report all active insta accounts (with a linked threads account) as active threads accounts whether or not those accounts are actually engaging with threads.

[–] lovingisliving@anarchist.nexus 5 points 1 day ago (1 children)

400 mau on threads seems reasonable, considering Instagram has 3 billion MAU.

[–] chgxvjh@hexbear.net 5 points 1 day ago (1 children)

400 mau

sure

400 million mau not so much

[–] lovingisliving@anarchist.nexus 4 points 1 day ago (1 children)

Why is 400 million not reasonable? Also bearing in mind that they have nearly zero bot controls in place.

[–] chgxvjh@hexbear.net 6 points 1 day ago (1 children)

have you looked on threads? It's pretty dead. Most of the main page is 16 hour old posts with maybe 5 interactions, a few posts by large accounts with more.

It depends on how they count users. Personally I see posts with thousands of likes posted within the last 24hrs, some with none, some with hundreds after a few days. Seems fairly reasonable overall, but again, they could be counting users who just browse and don't interact at all in the active users. For a meta product, 400 million is quite low compared to the billions on Facebook and Instagram.