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Microsoft CEO Satya Nadella on Xbox: ‘We have to turn this into a sustainable business’
(www.geekwire.com)
this post was submitted on 13 Jun 2026
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Satya Nadella has no clue about consumer products. He is maybe able to do much money with business software, for some reason. But not getting that something like a console is an emotional thing. People feel bad about a brand with big layoffs, with big rises in price for something like gamepass. With bad advertising like with the xbox one. They on the way of lossing more and more brand reputation. It's hard to find something they really excel in, currently. Sure phil spancer had a plan to make gamepass big and for a short amount of time, some people were praising gamepass. But now trusting gamepass is lost as well with such huge prices. I don't see Xbox being as big as with Xbox 360 anytime soon. They will try a reset, but their brand is already quite damaged, people will remember that for sure.
I don't think the competition is even that strong. Sony makes a lot money with playstation, but got a lot complains. Still, compared to Xbox they a lot more healthy. Asha Sharma has kind of a impossible task to make Xbox big again. Even more with such a stupid CEO, that want to make 30% profit value out of Xbox, something nobody does on gaming. The title say Xbox should be a sustainable business, but it is making even profit, but not enough for Nadella, so he pushes more and more stupid decisions to the Xbox Team.
I think the Gabecube is going to be a big problem for them, too. It'll bring the full PC ecosystem of cheap games to a console-like format.
SteamOS/CachyOS outperform Windows on Windows games, too, so the only way Microslop can compete in the Console-like-PC gaming form factor is either rebuilding Windows from the ground up to be an actual efficient OS (with vibe coding? lol, good luck) or by switching Windows to a Linux distro (not /s, to be clear.)
Like, who's going to buy an Xbox 5? A Gabecube will do everything it can do, but better, and the PS6 will probably have all the good non-Nintendo console exclusives.
Look at sales of the Steam Deck compared to consoles and your prediction falls flat on its face. Sure, it would be nice in theory, but both the Deck and the Gabecube are very niche devices.
I think you misunderstood my comment; if the XBox 5 is no longer a console (because Microsoft can't compete with the PS6) and is instead a Windows gaming PC, then it no longer has any purpose in the market: the PS6 will have exclusives, and the Gabecube will be a better gaming PC (since SteamOS outperforms Windows 11... and Steam is better than Windows Store, for that matter.)
Sure, I don't think the Xbox 5 will be a success, but it's highly likely it'll still ship far more units than the Gabecube, simply because Microsoft is able to shift more units as a larger organization with more presence everywhere (including in the retail space and online stores other than their own).
The difference is that for an organization the size and bloat of Microsoft, numbers that would make Gabe happy would be disastrous for them.
No consumer actually cares about minute differences in performance (or other aspects) between different operating systems and platforms. People buy the platform that has the games and meaningful features they seek, like for example portability, Nintendo's second-strongest pull after their IPs. Microsoft is hastily trying to claw back their exclusives after a disastrous abandonment of this strategy, which sent margins down the drain. Yes, this will mean that they'll continue serving the PC, so you can play most of their games on Valve's devices or any other gaming PC as well, but once more: Normal people buy what's on the front page on Amazon or on the most illuminated shelf at their local store.
The overwhelming majority don't even configure their task bar, for crying out loud. Seeing an unmodified one with the big useless search box, spam widget, applications they are never using is one of the quickest reliable indicators that someone is not a tech person.