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I'm in a small rural college town that has a pizza place for every 1000 residents. I have not had pizza hut probably since 2009 when the buffet was the place to host events. The only national chain I will entertain these days is Marco's, but is only in later hours when the local spots are closed down. Pizza is such an easy and well understood business that I have no idea how Pizza Hut has imploded so dramatically that people are now choosing Domino's over them.
i dunno about the US, but pizza hut here sells pretty bad pizza overall. and it's not even cheap. you can get pretty bad (but still better) pizza for less, or you can get good pizza for about the same amount (sometimes still less than pizza hut).
they also sell weird non-pizza stuff. i'm not sure anyone ever wanted those things.
so the baffling part isnt that pizza hut is failing, that's to be expected. but how can their pizza be so bad? pizza making is well understood at this point. it's a solved problem.
Our local Pizza Hut burned to the ground. For 3 years their sign said they would be back. Then the sign was taken down and the lot was put up for sale. Don't know why the didn't rebuild as it was a successful restaurant that lasted there for just about my entire life.
Leaving only the Dominoes a few doors down. Prefer Jets, but they don't deliver to my area and have to drive across town.
Dominos has the poor mans $8 carryout deal. Pizza Hut was just vastly more expensive for fast food pizza with less deals so predictably it lost the plot post covid lockdown.